Arcadia starts £4m media agency contest
24 May 2012 | by Maisie McCabe
Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning
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Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
. TBWA\Manchester was the incumbent on the main retail account and has been its lead creative agency ... retailing, include financial services, funeral care and travel agents. The Co-Op's media planning ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
there was no value for consumers in shopping at other retailers. Asda also unsuccessfully complained ... Match promotion, and claiming its prices were checked against other retailers on the same day. A ...
B&Q calls direct marketing review
17 May 2012 | by Sara Kimberley
The retailer has approached a number of agencies about the review as it looks to ramp up its ... dedicated to the needs of professionals and claims to offer brands at special trade prices. The retailer ... , the retailer launched its "I did that" advertising campaign by McCann Erickson. ...
Boots kicks off pitch for digital business
03 May 2012 | by Anne Cassidy
Boots, the high-street retailer, is reviewing its digital advertising arrangements....The company has approached UK digital agencies directly to invite them to compete for the business. Boots is understood to be looking for an agency to provide a unified digital strategy to bolster its share of the online health-and-beauty market. The retailer s relationship with its above ...
BMB wins pitch for notonthehighstreet.com
26 Apr 2012 | by Anne Cassidy
Notonthehighstreet.com, the online retailer, has hired Beattie McGuinness Bungay to handle its...BMB will create a brand campaign to coincide with Father's Day on 17 June. The agency won the business after a pitch. It is the first creative agency hire by the retailer, which previously developed ... million. The retailer offers bespoke products and gifts created by more than 2,500 independent ...
VCCP Blue picks up Victoria Circle task
26 Apr 2012 | by Jeremy Lee
office, retail and residential development, known as Victoria Circle. The scheme is one of the largest ... the launch of a shopping centre in Leeds. The retail and leisure development is called Trinity Leeds, and agencies with retail and fashion experience have been approached to work across advertising and digital ...
Ogilvy & Mather captures TK Maxx digital advertising
26 Apr 2012 | by Sara Kimberley
before the summer. In the past, Golley Slater has worked on the retailer's advertising business ... fashion show Frock Me . The retailer also began engaging with mums online for the first time ...
Anglia Furniture in hunt for ad agency
12 Apr 2012 | by Anne Cassidy
The retailer, which operates the AHF superstore and Westgate Department Stores, sells beds, sofas and bedroom and living room furniture. Anglia Co-operative has made initial approaches to agencies to invite them to pitch for the business. The retailer also has an online store, co ...
Holland & Barrett kicks off £6 million creative contest
12 Apr 2012 | by Jeremy Lee
by WCRS, whose relationship with the retailer lasted only five months. The agency created the Mr Holland ... ." This was the first time that the retailer had adopted a brand campaign, but the strategy and characters were swiftly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
