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Publicis Chemistry picks up Everything Everywhere brief

17 May 2012 | by Sara Kimberley

with Proximity and Iris on its DM creative and retail creative business respectively. T-Mobile's DM account ...

Mother beats two to win HTC global advertising business

15 Mar 2012 | by Anne Cassidy

, including traditional advertising, digital and retail. Mother will collaborate with HTC's regional client ...

Tesco kicks off Blinkbox pitch

08 Mar 2012 | by Anne Cassidy

year as part of its goal to expand its product ranges. The retailer introduced a service late last ...

Everything Everywhere calls direct roster review

09 Feb 2012 | by Matthew Chapman

Chemistry and Proximity on its direct marketing creative and Iris on retail creative. T-Mobile s direct ...

Comet slammed for advertising 'misleading' discounts

08 Feb 2012 | by Matthew Chapman

Beleaguered electronics retailer Comet has been slammed by the advertising watchdog for misleading...at the higher price of 699 for a week between 13 and 19 October. In the same ad the retailer advertised 120 ... . Consequently, it has banned the ad because the higher prices were not genuine retail prices and could be viewed ...

Smartphone advertising: form, functionality and brand

09 Jan 2012 | by Louise Brice

can we learn? If we layer on the phone advertising from retailers, network providers and content ...

Phones4U horror ad triumphs against flood of complaints

21 Dec 2011 | by Matthew Chapman

The mobile phone retailer's horror-themed ad received more than 500 complaints the most about ... to the retailer's "missing our deals will haunt you" strapline by parodying a horror movie. It ruled ... , and understand what our ads are trying to communicate." The retailer argued that 526 complaints was a ...

VCCP Share wins Spotify digital brief

01 Dec 2011 | by Matt Williams

and some other selected retail outlets. Spotify announced a new partnership with Facebook in September ...

Brother UK takes products down Route 66

17 Aug 2011 | by Sarah Shearman

and a dedicated Facebook campaign, as well as point-of-sale activity in retailers, including Staples ...

How has the evolution in search helped brands?

04 Aug 2011 | by Mark Mitchell and Gareth Owen

well and which have suffered from these changes? Retail is a sector that has benefited more than most. Advances in the shopping application programming interface has helped retailers increase online reach. The inclusion of stock details and nearby stores enables retailers to compete in a space ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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