Pitch update
01 Dec 2011
pulled out, ending a ten-year relationship with the home improvement retailer. Final pitches were held ...
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Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
," to demonstrate the family friendly services at the airport, alongside its retail offering. The campaign runs ... the introduction of new trains, staff uniforms, and a new brand identity. The airport will support its retail ... for their onward journeys." "Heathrow has the highest retail sales of any airport in the world, as our latest ...
Qantas shortlists global creative and media agencies
22 Nov 2011 | by Paul Howell
The Australian airline is still considering submissions by Droga5, Leo Burnett, Mojo Publicis, and BWM, reports Campaign Asia . There was no place on the shortlist either for Ogilvy Australia, the incumbent on the airline's retail and digital activity. The media-buying stream sees OMD, ZenithOptimedia ...
Rapier replaces Mother on £6m Travelodge ad account
03 Nov 2011 | by Sara Kimberley
to TV advertising in May 2010 after a 20-year hiatus. Mother's "retailer of sleep" campaign aimed ...
Gatwick Airport hunts CRM and digital shop
25 Nov 2010 | by Sara Kimberley
marketing strategy and plan to drive retail and parking revenue. The account is handled by DNX, which ...
Agencies line up for £4m BAA media job
23 Sep 2010 | by Matt Williams
for Heathrow Retail, Brand and Car Parks, as well as overseeing paid search and SEO activity for Heathrow ...
London 2012 campaign marks two years to the Games
27 Jul 2010 | by Alex Brownsell
retail outlet at St Pancras International station, which will sell London 2012 merchandise, including ...
Specsavers creates print campaign around England's World Cup exit
29 Jun 2010 | by Joe Thomas
The press ad, devised by the optician retailer s in-house agency, Specsavers Creative, uses the text 'Goal line technology from 25'. It then shows an image of a pair of Specsavers glasses ... Specsavers long tradition of using humour in its marketing. In March, the retailer launched a TV ad which ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
