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Commercial TV and radio remain strong in Q1

14 Mar 2012 | by Arif Durrani

in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...

Boots 17 'peep show' by Mother

12 Mar 2012

Boots has launched a campaign for its cosmetics brand 17 featuring songs inspired by the retailer

Trading places: this week's people moves

24 Feb 2012 | by Daniel Farey-Jones

its retail banking business, including the NatWest and RBS brands. ( Marketing ) Reckitt ...

ZenithOptimedia retains Superdrug media

02 Feb 2012 | by Katherine Levy

Both high-street retailers are owned by AS Watson and their media accounts were part of a wider Benelux and UK media review that began in September last year. Mindshare and Initiative also competed for the UK and Benelux businesses. The client is expected to make a decision on the Belgian and Dutch ...

Agencies line up for £7m Superdrug media

29 Sep 2011 | by Katherine Levy

Superdrug, the UK's second-largest health and beauty retailer, is reviewing its £7 million UK media...The move is part of a European review led by Superdrug s holding company, AS Watson. The retail group, which is owned by the Hong Kong conglomerate Hutchison Whampoa, is reviewing its high ... years, introducing the Gavin Stacey actress Joanna Page as the face of the retailer. Follow ...

The Perfume Shop appoints Über to ad account

09 Aug 2011 | by Sara Kimberley

ber will be responsible for the retailer s Christmas TV campaign. The agency first worked with The Perfume Shop on a project in July , as part of the retailer s sponsorship of ITV2 show Peter Andre: Here ... the pedigree to successfully combine a strong retail message with the key emotional engagement delivered ...

Big Al's and the7stars capture Yardley

31 Mar 2011 | by Campaign staff

business for the soap and perfume retailer Yardley London.

JWT Pakistan wins Vaseline and Ideas by Gul Ahmed accounts

08 Feb 2011 | by Staff

, a local retail lifestyle brand....JWT has been chosen as Vaseline's creative agency, following a pitch against Lowe Rauf and Ogilvy Mather. The agency will handle the brand s body lotion product range. Ideas By Gul Ahmed, a sub brand of Gul Ahmed, is an established retail lifestyle brand in Pakistan whose product range ...

Dreams appoints Starcom MediaVest Group to £35m account

02 Dec 2010 | by Maisie McCabe

as they take their next steps forward." Dreams is the nation s biggest bed retailer with over 260 stores ... 2000, during which time the retailer has significantly enhanced its media spend and increased its ... bed retailer, against the rise of consumers buying beds from multi-purpose retailers such as Argos ...

Dare nets Clean & Clear digital brief

04 Nov 2010 | by Anne Cassidy

to create a social media campaign for the DIY retailer B Q, which involves the launch of a Facebook page ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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