to remove filtersBoots 17 'peep show' by Mother
12 Mar 2012
Boots has launched a campaign for its cosmetics brand 17 featuring songs inspired by the retailer
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King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
on quality, by using a web based ordering system and stripping away unnecessary retail ready packaging ...
Olympic hopefuls join Pantene campaign
30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
campaign that includes advertising, retail, online and PR activity. It will also feed into P G's American ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
. It is no surprise that the table is dominated by retailers, with Morrisons taking the top spot. Broadcast ... and recognisable positioning, which lets retailers such as Morrisons weave themselves into the very fabric of TV ...
Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
to its corporate identity. The US clothes retailer, subscribing to the idea that any buzz is good buzz ...
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ... ' by The Guillemots Fyfe Dangerfield, the campaign was not only a coup for the retailer, but also for the makers ...
Wilkinson Sword launches £20m marketing campaign
19 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
mass awareness into mass trial. The retailers that back Hydro with in-store theatre and off ...
Superdrug 'take another look' by HMDG
05 Oct 2010
The creative, which launches Joanna Page as the face of the retailer, will be seen on TV and in store, and will also run on radio. ...
Wilkinson Sword to spend record £20m marketing new razor
22 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
sales for our retail partners." Wilkinson Sword has enjoyed a sales growth of 2.5% within their male ...
Petfood brand bids to raise profile
04 Aug 2010 | by Daniel Farey-Jones
Nature's Menu offers a range of high-quality petfood free from artificial colours, flavours and preservatives and includes a mix of meat, vegetables, and rice. The company sells directly to consumers through its website, as well as through pet retailers. It has previously used press ads in magazines aimed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
