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Digital killed the marketing star

director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ...

ZenithOptimedia retains Superdrug media

Both high-street retailers are owned by AS Watson and their media accounts were part of a wider Benelux and UK media review that began in September last year. Mindshare and Initiative also competed for the UK and Benelux businesses. The client is expected to make a decision on the Belgian and Dutch ...

Ultimo to enter FMCG arena with beauty line

with retailers about stocking the products, but is yet to confirm details of any agreements. Ultimo has struck partnership deals with clothing retailers to stock exclusive ranges in the past, including Michelle for George ...

Agencies line up for £7m Superdrug media

Superdrug, the UK's second-largest health and beauty retailer, is reviewing its £7 million UK media...The move is part of a European review led by Superdrug s holding company, AS Watson. The retail group, which is owned by the Hong Kong conglomerate Hutchison Whampoa, is reviewing its high ... years, introducing the Gavin Stacey actress Joanna Page as the face of the retailer. Follow ...

The Perfume Shop appoints Über to ad account

ber will be responsible for the retailer s Christmas TV campaign. The agency first worked with The Perfume Shop on a project in July , as part of the retailer s sponsorship of ITV2 show Peter Andre: Here ... the pedigree to successfully combine a strong retail message with the key emotional engagement delivered ...

Argos gears up for TV channel launch

to purchase items and collect them from local Argos stores through the retailer's "check and reserve" service. The store claims to be the first UK retailer to offer more than 30,000 products from leading brands through ...

P&G launches digital beauty magazine

through online retailers Boots and Superdrug. Jones said: "We re building an online community of real ...

Big Al's and the7stars capture Yardley

business for the soap and perfume retailer Yardley London.

Dreams appoints Starcom MediaVest Group to £35m account

as they take their next steps forward." Dreams is the nation s biggest bed retailer with over 260 stores ... 2000, during which time the retailer has significantly enhanced its media spend and increased its ... bed retailer, against the rise of consumers buying beds from multi-purpose retailers such as Argos ...

Dare nets Clean & Clear digital brief

to create a social media campaign for the DIY retailer B Q, which involves the launch of a Facebook page ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.