Helen Edwards on Branding: Chalk and cheese
26 Oct 2011 | by Helen Edwards
, one of the big retailers has offered the sales teams a gondola-end co-promotion next to the crisps ...
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UK digital champion Lane Fox calls on FMCG brands to support Race Online campaign
27 Oct 2011 | by Sarah Shearman
are in the entertainment, media, retail, public and charity sectors. 'I would love to see how we can get more (FMCG ...
Augmented reality and sales conversions
14 Oct 2011 | by Matt Trubow
retail value of the product. Of those parents that engaged with the augmented reality experience ...
Consumers are 'crying out' for choice, says Sainsbury's chief
13 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
s King. The Sainsbury's leader believes all retailers need to provide clarity for consumers when ...
Unilever and Sainsbury's predict sustainable lifestyles by 2020
10 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
. It aims to act as a "practical tool" to help retailers, brands and manufacturers in the global consumer ... partnership between Unilever and Sainsbury's, which builds on Forum for the Future s 2007 Retail Futures ...
Agencies line up for £7m Superdrug media
29 Sep 2011 | by Katherine Levy
Superdrug, the UK's second-largest health and beauty retailer, is reviewing its £7 million UK media...The move is part of a European review led by Superdrug s holding company, AS Watson. The retail group, which is owned by the Hong Kong conglomerate Hutchison Whampoa, is reviewing its high ... years, introducing the Gavin Stacey actress Joanna Page as the face of the retailer. Follow ...
Private Equity: Asset strippers or brand builders?
14 Sep 2011 | by David Benady
From frozen food and biscuits to fashion chains and a bicycle retailer, private equity funds have...of retailers and brands, many jumped in rather than stick with investments they understood. Just because you have experience investing in companies that clean drains, doesn't mean you understand retail businesses ... , earlier this year. Other private equity investments struggling to find an exit include fashion retailer ...
Colgate promotes oral health with £1m marketing push
07 Sep 2011 | by Sarah Shearman
The Colgate Oral Health Month is a campaign to promote good oral health, and is run in partnership with the British Dental Association. This year's 1m campaign is centred around a 'Healthy Mouth Mission' concept, and kicks off this week with road shows in 50 retail locations and dental practices. Locations ...
Brand manager of the week: Christina Lecky, Brand manager, Kleenex
06 Sep 2011
and work backwards. This will help to get retailers excited and motivate shoppers. - What attracted you ...
Kim Underhill takes European role at Kimberly-Clark
31 Aug 2011 | by Oliver Luft
brands as we continue to drive innovation and category growth for our retail customers." Underhill ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
