All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
to the Queen s must-have brands , the retailer's Reading branch gaining the royal warrant in 2008. The Queen ...
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Sector Insight: Vitamins and supplements
08 Feb 2012 | by Jane Bainbridge
from their diet. Women are heavier users than men. Source: Mintel UK estimated retailer value ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...
ZenithOptimedia retains Superdrug media
02 Feb 2012 | by Katherine Levy
Both high-street retailers are owned by AS Watson and their media accounts were part of a wider Benelux and UK media review that began in September last year. Mindshare and Initiative also competed for the UK and Benelux businesses. The client is expected to make a decision on the Belgian and Dutch ...
Olympic hopefuls join Pantene campaign
30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
campaign that includes advertising, retail, online and PR activity. It will also feed into P G's American ...
Frugal shoppers want more than the cheapest price
27 Jan 2012 | by Tim Eales
Europe are buying more retail own label brands than ever before and it s not only recessionary pressures ... report Retail Private Label Brands in Europe highlights that in the FMCG sector, shoppers in the UK buy ...
P&G to raise $5m for youth sports programmes
13 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
in advertising and retail marketing to generate sales and donations to support youth sports. P G has already ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
. Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...
Think BR: Learning from our failures
22 Dec 2011 | by Doug Findlay
. Consumers and retailers are very good at this, which unfortunately often leaves the brand owner playing ... stocked armoury of tools - ex-factory shipment data, household panel data, retail audit data, brand ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
. It is no surprise that the table is dominated by retailers, with Morrisons taking the top spot. Broadcast ... and recognisable positioning, which lets retailers such as Morrisons weave themselves into the very fabric of TV ...
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