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Barclays uses 'angry boy' viral to push Pingit app

13 Apr 2012 | by Alex Brownsell

executive, retail and business banking, at Barclays said: "Barclays Pingit is potentially a revolution ... and customer director for its UK retail and business banking division. ...

Barclays prepares campaign for Pingit mobile payment app

16 Feb 2012 | by Alex Brownsell

director for Barclays UK Retail and Business Banking, said the innovation would provide a "core part ...

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

. It is no surprise that the table is dominated by retailers, with Morrisons taking the top spot. Broadcast ... and recognisable positioning, which lets retailers such as Morrisons weave themselves into the very fabric of TV ...

Barclaycard adapts rollercoaster ad for mobile payments

09 Jun 2011 | by Alex Brownsell

Barclaycard and Orange unveiled the UK's first contactless mobile payment service using Near field communications (NFC) technology last month. It allows consumers to make payments of up to 15 at participating retailers such as McDonald's, Subway and Pret a Manger. To promote the scheme, Barclaycard has reworked ...

Cashback sites Top CashBack and Quidco step up rivalry with TV ads

17 May 2011 | by Sarah Shearman

TopCashBack and Quidco pay registered users to buy items via their sites rather than directly from retailers' online stores. TopCashBack, which has previously invested in digital and outdoor advertising ... to have 1.2m members in the UK and offers deals from about 2000 retailers, such as Dixons, Vodafone ...

Standard Life partners with The Independent for digital push

27 Apr 2011 | by Alex Brownsell

retail banking division. He has also consulted for a number of brands, including Experian and Santander. ...

Banking giant BNP Paribas looks to boost brand overseas

19 Nov 2010 | by Alex Brownsell

The TV, print, outdoor and digital push will roll out across all international markets, with the exception of France, where BNP Paribas claims it enjoys "99%" brand awareness. It will be launching a separate retail banking campaign. The campaign will be based around the bank s slogan Keep reaching ...

Paper Round (27 August) - Which clients are advertising in the national press?

27 Aug 2010 | by Sarah Johnson

, offering discounts on "German specialities" including pretzels, bockwurst and beer. While retailers hope ...

Paper Round (26 August) - Which clients are advertising in the national press?

26 Aug 2010 | by Sarah Johnson

retailer includes a pullout of products and also runs its ads across the tabloids. M S is running a ... home and garden retailers. Habitat has a sale, lasting four days across the bank holiday weekend ...

Paper Round (24 August) - Which clients are advertising in the national press?

24 Aug 2010 | by Sarah Johnson

Retailers line up to offer laptops and electronics to parents looking to prepare students...s guide to laptops as school leavers prepare for university. Office retailer Staples also gets ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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