Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
difficult sector indeed. We ve also got oil, which has had its troubles, and retail, where lots of retailers ...
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HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
executive Stuart Gulliver announced a $3.5bn ( 2.2bn) cost-cutting drive, including plans to axe retail ... teams to functions based on business units such as retail banking, commercial banking and its high net ...
Direct Line Group recruits former HSBC marketer Evans
17 May 2012 | by Alex Brownsell
Evans, previously head of customer management, retail banking and wealth management at HSBC's UK operation, will report to chief marketing officer Rick Vlemmiks, who joined from British Gas in February . He began his career at Mars and has subsequently held marketing positions at 118118. The group ...
MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
, as well as by partner retailers and banks. The first partner brands for PayPass include American ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
real force in UK retail? The gods that need to align are customer confidence and trust, technology ...
O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
users to search for an item online and to compare its price from more than 100 participating retailers ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
shop more and spend more on average when they visit the retail environment, they are better brand ...
HSBC promotes Philip Mehl to pan-Euro role
19 Apr 2012 | by Alex Brownsell
Mehl, previously UK marketing director, last month took up the new role of head of marketing, retail banking and wealth management Europe at HSBC. He will lead marketing communications across HSBC ... , overseeing its HSBC, M S Money and First Direct retail banking brands. Last year, HSBC appointed former ...
Barclays uses 'angry boy' viral to push Pingit app
13 Apr 2012 | by Alex Brownsell
executive, retail and business banking, at Barclays said: "Barclays Pingit is potentially a revolution ... and customer director for its UK retail and business banking division. ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...devices to access the web while watching TV. For the first time, retail is among the top ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
