Opinion: The Marketing Society Forum
05 May 2010 | by Staff
branded guardsmen in busbies is the optimum expression of Barclays' retail brand. However, it ...
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Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ... in clothing and furniture retail, insured one in 10 people and offered services from banking to travel. It was the original brand extension pioneer, branching out, like Tesco, from grocery retail beginnings. How does ...
Digital Report: Don't underestimate the super-affiliates
28 Apr 2010 | by Andrew McCormick
in the UK. It has more than 800,000 users and has signed up 1800 retailers. Unlike price-comparison sites ... retailers straight back to its users. Founded in 2005, Quidco really took off in the recession and claims ... are among the participating retailers. Peter Rowe, managing director of affiliate network Affilinet ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
include retail, which spent 42.3% less, and the property and pharmaceutical sectors, which made reductions ... the board last year, retailers raised their budgets overall; this suggests that online price deflation has ... in mobile, this may even affect consumer retail and internet retailing.' Big advertisers whose internet ...
Post Office called to accounts
23 Mar 2010 | by Alex Brownsell
a more authentic retail banking environment at its branches. Hockey-Morley says the brand ... . It has also made moves toward a general retail proposition, stocking everything from kettles to Mills ... , and retail banks have made huge strides to become more inviting. It will be coming from a long way behind ...
Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
of the week is 4pm-5pm on Mondays. Moreover, he stresses that the cheapest retailers are not always the ones that get the biggest sales. 'Some smaller retailers don't have the brand recognition or assurance ... prefer to go with a retail name they know and trust,' he adds. In addition, not all comparison sites ...
Lloyds signs up Wolff Olins
09 Dec 2008 | by Staff
The bank announced last week it would retain the Halifax and Bank of Scotland brands, although it is yet to confirm plans for the full portfolio. Bank of Scotland will be the primary retail and corporate banking brand in Scotland, while Lloyds TSB and Halifax will remain active in England and Wales ...
Lloyds TSB to retain Halifax and Bank of Scotland brands
08 Dec 2008 | by Alex Brownsell
Although the company is yet to announce plans for the full portfolio of brands it would acquire with HBOS, including Birmingham Midshires and Clerical Medical, the Lloyds TSB and Halifax brands will remain active in England and Wales, Bank of Scotland will operate in the retail and corporate banking ...
Moodier Britain survey shows less trust in banks and more in supermarkets
25 Nov 2008 | by Jeremy Lee
, Tesco's financial director Andrew Higgins announced the retailer's plans to enter the mortgage ...
Visa digital campaign reassures Christmas shoppers about online payments
24 Nov 2008 | by Fiona Ramsay
payments are safe. Ads are appearing on online retail websites such as Kelkoo, Virgin and Pricerunner until
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
