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HSBC's Chris Clark on a new era for the bank's marketing

31 May 2012 | by Alex Brownsell

executive Stuart Gulliver announced a $3.5bn ( 2.2bn) cost-cutting drive, including plans to axe retail ... teams to functions based on business units such as retail banking, commercial banking and its high net ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

difficult sector indeed. We ve also got oil, which has had its troubles, and retail, where lots of retailers ...

Direct Line Group recruits former HSBC marketer Evans

17 May 2012 | by Alex Brownsell

Evans, previously head of customer management, retail banking and wealth management at HSBC's UK operation, will report to chief marketing officer Rick Vlemmiks, who joined from British Gas in February . He began his career at Mars and has subsequently held marketing positions at 118118. The group ...

Think BR: Online finance in the age of data

14 May 2012 | by Philip Dyte

online, to the intricate science of in-store pathfinding, the holy grail for retailers is putting what ...

MasterCard unveils PayPass digital wallet

08 May 2012 | by Alex Brownsell

, as well as by partner retailers and banks. The first partner brands for PayPass include American ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

04 May 2012 | by Noelle McElhatton

real force in UK retail? The gods that need to align are customer confidence and trust, technology ...

WPP lands global Bank of America ad and branding account

04 May 2012 | by Daniel Farey-Jones

has handled the US consumer retail advertising account since 2006, and took part in a pitch process ...

O2 takes aim at PayPal with mobile payments service

26 Apr 2012 | by Sarah Shearman

users to search for an item online and to compare its price from more than 100 participating retailers ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

shop more and spend more on average when they visit the retail environment, they are better brand ...

HSBC promotes Philip Mehl to pan-Euro role

19 Apr 2012 | by Alex Brownsell

Mehl, previously UK marketing director, last month took up the new role of head of marketing, retail banking and wealth management Europe at HSBC. He will lead marketing communications across HSBC ... , overseeing its HSBC, M S Money and First Direct retail banking brands. Last year, HSBC appointed former ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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