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Tablets for kids help Leapfrog rule toy fair

The LeapPad, which is pitched as a learning tablet for four- to nine-year-olds, was voted Toy of the Year by retailers last week at the British Toy and Hobby Association's Toy Fair. Sales were driven by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

not to be sold in Tesco. The retailer was sourcing Tyrrells' products in the grey market and selling them cut ...

Halfords 'Christmas bikes' by DLKW Lowe

to go to the retailer to buy bikes for their children for Christmas.

Lowe's 'don't stop' by BBDO New York

BBDO New York has launched an ad for the US retailer Lowe's.

Dreams 'good morning' by RKCR/Y&R

Dreams, the bed and bedroom furniture retailer, has released its second ad by Rainey Kelly Roalfe/Y&R.

B&Q 'DIY horror' by Dare

t have to be scary . They launch this week across YouTube and the retailer s website. They were ...

Specsavers in TV push for varifocals offer

Specsavers, the optical retailer, is launching a TV campaign focusing on long-sighted customers

John Lewis 'For those who care about showing they care' by Adam & Eve

. It will be supported by catalogues, in store and online marketing, including a push on the retailer s social media ...

Boots signs comedians in festive strategy shift

Fagan said the retailer had not previously created an ad style that worked equally well for both health ...

Specsavers 'Garage' by Specsavers Creative

Specsavers Creative has launched a UK TV campaign for the optical retailer's range of kids

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