P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
they re active. - It means shifting from a linear path to purchase that ends up at a physical retail ...
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Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
are increasingly impatient with the online retailer's failure to turn a profit. Financial pressure Now more ... and brand - essentially, all aspects of retailing,' he explains. Despite the financial pressures ... retail business with very slim margins that has famously never made a profit, where you have to skimp ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...devices to access the web while watching TV. For the first time, retail is among the top ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...
Cookie consent: how to stay on the right side of the law
09 Feb 2012 | by Rachel Barnes
by Ctrl-Shift, none of the top 100 online retailers has yet fully complied with the requirements ... , Ctrl-Shift found that footwear retailer Schuh's privacy policy names 26 specific cookies that the site ...
Tablets for kids help Leapfrog rule toy fair
01 Feb 2012 | by Ben Hall
The LeapPad, which is pitched as a learning tablet for four- to nine-year-olds, was voted Toy of the Year by retailers last week at the British Toy and Hobby Association's Toy Fair. Sales were driven by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ...
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
strategic level you can't be a multi-channel retailer in this world without a significant web proposition ... to flick from retail to web to phone; we need to make that seamless . We also believe it's a great ...
Top trends for marketers from CES 2012
18 Jan 2012 | by Eric Bader, president and chief strategy officer, worldwide, Initiative
technologies on display at CES are having a big impact on retail and how people shop. Virtual dressing rooms ...
Technology creates a whole new ball game for sports marketing
09 Dec 2011 | by John Reynolds
of money to some, but Neil Latimer, retail and licence manager at the WRU, is confident it will take off ...
MFI revived as online-only brand
30 Nov 2011 | by Matthew Chapman
Financial troubles forced the retailer into administration in November 2008 and, after failing ... service " The retailer is plunging straight into the Christmas price-promotion battle by offering customers 60% off orders placed before 12 December. Walker Capital has experience of the online retail ...
Halfords 'Christmas bikes' by DLKW Lowe
02 Nov 2011
to go to the retailer to buy bikes for their children for Christmas.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
