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Consumer: Lego builds brand quality at St Pancras

18 May 2012 | by Hannah Crown

people to visit St Pancras and to stay longer To drive station visitors into retail outlets ... In the three weeks leading up to Christmas, St Pancras International saw a 20 per cent increase in retail sales ... for charity. The 20 per cent increase in St Pancras International retail sales was encouraging but did Lego ...

SodaStream appoints Luchford APM for global design brief

08 May 2012 | by John Owens

. SodaStream s drinks carbonating products are available at more than 50,000 retail stores in 42 countries ...

Tesco media director Trevor Datson leaves to consider next steps

04 May 2012 | by Matt Cartmell

Tesco's group media director is set to leave the global retailer without a job to go to....comms. The news came as the retailer faces a fresh challenge from Waitrose, which has launched a ...

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

26 Apr 2012

. But retailers' sales data told a different story. Tesco was down, while Sainsbury's and Waitrose were ... trade away from independent retailers LOCAL SUPPORT 46% said they would rather buy from a local independent retailer than a supermarket PRICE CONFUSION 44% said supermarkets did ...

Land Securities seeks PR help for Trinity Leeds launch

11 Apr 2012 | by Sara Luker

The company is seeking support for the launch of 350m retail and leisure development Trinity ... and will be the home of over 120 retailers including Topshop, Next, Marks Spencer, Mango, Hollister and Superdry. Land Securities wants to see agencies with retail and fashion PR credentials to help the venue propel ...

Hamleys switches from Seventy Seven PR to LightBrigade

03 Apr 2012 | by John Owens

. The team will report to Hamleys retail director Nigel Wheatley and CEO Gudjon Reynisson. Twigg left ...

Luggage retailer Samsonite brings in Shine Communications

19 Mar 2012 | by Hannah Crown

Luggage retailer Samsonite has appointed Shine Communications as retained agency for all of its UK

Blender company Vitamix brings in Publicasity

14 Mar 2012 | by Matt Cartmell

, as well as consulting on its expansive retail outreach programme. Vitamix is currently stocked in retailers including John Lewis, Harrods and Whole Foods. ...

Blue Rubicon launches agency Surname & Surname

08 Mar 2012 | by Sara Luker

Surname Surname, which is a play on the tendency for PR shops to be named after their founders, launches after winning its first client, sofa retailer DFS. The agency starts with six full ... the retailer connect with upper-middle-class shoppers by promoting its British heritage, as the firm seeks ...

Campaigns: Food & Drink - N-ice way to promote frozen foods

23 Feb 2012 | by John Owens

both retail and wholesale foodservice sectors. It appointed Pelican to drive sales of frozen foods

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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