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Consumer: Lego builds brand quality at St Pancras

18 May 2012 | by Hannah Crown

people to visit St Pancras and to stay longer To drive station visitors into retail outlets ... In the three weeks leading up to Christmas, St Pancras International saw a 20 per cent increase in retail sales ... for charity. The 20 per cent increase in St Pancras International retail sales was encouraging but did Lego ...

SodaStream appoints Luchford APM for global design brief

08 May 2012 | by John Owens

. SodaStream s drinks carbonating products are available at more than 50,000 retail stores in 42 countries ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

20 Apr 2012 | by Anna Richardson Taylor

on provenance, UK manufacturing and design collaborations has been at the heart of the retailer's ethos ... into retail channels. It also needed to communicate the founder's passion for the art and intricacies of tea ...

Hamleys switches from Seventy Seven PR to LightBrigade

03 Apr 2012 | by John Owens

. The team will report to Hamleys retail director Nigel Wheatley and CEO Gudjon Reynisson. Twigg left ...

Luggage retailer Samsonite brings in Shine Communications

19 Mar 2012 | by Hannah Crown

Luggage retailer Samsonite has appointed Shine Communications as retained agency for all of its UK

Commercial TV and radio remain strong in Q1

14 Mar 2012 | by Arif Durrani

in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...

Blue Rubicon launches agency Surname & Surname

08 Mar 2012 | by Sara Luker

Surname Surname, which is a play on the tendency for PR shops to be named after their founders, launches after winning its first client, sofa retailer DFS. The agency starts with six full ... the retailer connect with upper-middle-class shoppers by promoting its British heritage, as the firm seeks ...

Electrolux reviews £25m ad business

09 Feb 2012 | by Anne Cassidy

works on the creative account for its retail business. Head London oversees Electrolux's digital ...

ZenithOptimedia retains Superdrug media

02 Feb 2012 | by Katherine Levy

Both high-street retailers are owned by AS Watson and their media accounts were part of a wider Benelux and UK media review that began in September last year. Mindshare and Initiative also competed for the UK and Benelux businesses. The client is expected to make a decision on the Belgian and Dutch ...

Halfords appoints Pitch PR to emphasise 'leading cycling retailer' position

01 Feb 2012 | by Matt Cartmell

as 'the UK's leading cycling retailer'....Pitch is the first consultancy the retailer has worked with specifically for cycling. The agency has been briefed to help Halfords establish itself as the go-to place for bikes, cycling products and mechanical expertise, as part of a 12-month retained contract. Gerry Murphy, group brand marketing ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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