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Think BR: In whom we trust

them. They expect the same values to resonate in the brands they buy as well as the retailers ... . Enthusiastic customer feedback or endorsement on retailers sites carries powerful credibility, just ...

Think BR: Brands that grow businesses

Sedmoy Kontinent ("Seventh Continent"), retail grocery Sensodyne, oral care Seventh Generation, household cleaners and personal care Snow, beer Starbucks, coffee and fast- food retailer ... payments Wegmans, retail grocery Zappos, e-commerce Zara, affordable apparel Anastasia ...

Think BR: Customer loyalty in 2011

life, and there are three sectors - banking, retail and mobile phones - which are clearly our ...

O2 Priority Moments rides to top of BR app chart

Priority Moments flags up offers for O2's 22 million customers from nearby retailers participating in the scheme, including WH Smith and French Connection. The app has become popular even before the 26 July launch of a 6m ad campaign for the programme, which launched last week. Last week's number one ...

ITV and Maplin make new entries to BR app chart

promotes Paramount Pictures forthcoming 'Super 8' movie. A new app for Maplin, the electronics retailer ...

Behind the IAB figures: Internet and TV benefit from recession

% Retail 12% Consumer goods 13% Finance 11% Retail 10% Consumer goods ...

Christmas and Boxing Day break online retail records

Online retailers enjoyed a welcome boost following a December blighted by weather...Traditional High Street brands dominated the UK's top 20 most visited retail outlets, in figures ... said department stores and fashion retailers accounted for 13 of the top 20 most visited retail ... . Boxing Day's most popular UK retail websites by share of visits Rank Website ...

Infectious goes social for online sales push

new online retail situation enables us to provide services to our artist's communities as well ...

Retailers braced for disappointing Christmas

Retailers are braced for a dire Christmas, with only 14% of shoppers expecting to spend more than

Kit Kat celebrates 75 years of taking a break

to the humid weather in the region. The largest single retail outlet for Kit Kat is Dubai Duty Free, which ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.