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Private View: Kate Stanners and Phil Rumbol

's retail's moment. This Christmas will determine who makes it to 2012. And, boy, can you smell the fear ... being brave? Is creativity winning in the retailers war? Judging by this lot,no. But the examples ... Christmas ad. A tough gig. Grocery retail is a highly competitive arena where genuine differentiation ...

Halfords 'Christmas bikes' by DLKW Lowe

to go to the retailer to buy bikes for their children for Christmas.

Lowe's 'don't stop' by BBDO New York

BBDO New York has launched an ad for the US retailer Lowe's.

Dreams 'good morning' by RKCR/Y&R

Dreams, the bed and bedroom furniture retailer, has released its second ad by Rainey Kelly Roalfe/Y&R.

B&Q 'DIY horror' by Dare

t have to be scary . They launch this week across YouTube and the retailer s website. They were ...

John Lewis 'For those who care about showing they care' by Adam & Eve

. It will be supported by catalogues, in store and online marketing, including a push on the retailer s social media ...

Specsavers 'Garage' by Specsavers Creative

Specsavers Creative has launched a UK TV campaign for the optical retailer's range of kids

Post-it 'shopping genius' by Profero

retail technology.

Fairy 'Timmy Time' by Leo Burnett

The promotion will offer three 'Timmy Time' books to collect, in return for a receipt proving the purchase of a Fairy product, across all major retailers. The campaign will include TV and press ads, point of sale material and a promotional microsite. ...

Target 'the Target presenter' by Wieden & Kennedy

The US retailer Target has launched a global campaign to promote its product ranges.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.