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TOP 50: HI-TECH PR: Text 100 shifts emphasis to target consumers Firefly wins Cisco Systems and Sema.

, Phonelink, an on-line information service, retailer Dixons - The Link and Visa International for its ...

Focus: Marketing Comms - The faces behind the brand names

to choose it. This new product boost can also work at a retail trade level. The consumer may ... it does and getting products listed by the retailer is becoming more and more important, says ... balance has been the growing power of the big retailers such as Tesco, Sainsbury s or Asda ...

STOP PRESS: Grayling gets closer to John Brace

Grayling is beefing up its hi-tech business by taking over major accounts, such as ICL Retail...Grayling is beefing up its hi-tech business by taking over major accounts, such as ICL Retail Systems from hi-tech consultancy John Brace and Associates. The relationship between the two agencies may lead to a merger later this year, as Brace moves towards retirement. ...

Dell goes to Devillard for Euro PR strategies

but sells its products directly through telephone and direct mail methods instead of retailers. Computers ...

FOCUS: BUSINESS TELEVISION - Looking at BTV from a different angle/Organisations are discovering that there are more uses for business TV than simple inter-office meetings. Nick Purdom tunes into the business possibilities available for the small screen

, but the hardware requirement is so considerable it would not be viable for retailers to put it in. In two years ... and are not used to using them. This is true in retail environments, like Sainsbury s, where shop floor staff don ...

NEWS: Philips hires H&K to push CD-i as a marketing tool

but the solutions are. The four-member Dutch team will target sector media such as the automobile, retail ...

SUPPLEMENT: TOP EUROPEAN CONSULTANCIES 1996; ITALY: Italian renaissance

Political stability and a retail price war saw the Italian PR market undergo a re-birth...Political stability and a retail price war saw the Italian PR market undergo a re-birth Last year was the year the Italian PR market finally emerged from the recession of the early 1990s ... government and the outbreak of a price war in the retail sector. In 1995 a lot of companies began ...

NEWS: Escom collapses leaving large debt to Paragon

The collapse of computer retailer Escom has left Paragon Communications with a debt of thousands...The collapse of computer retailer Escom has left Paragon Communications with a debt of thousands of pounds. German-owned Escom UK, which recruited Paragon after a four-way pitch in March 1994, went into receivership two weeks ago, after its German parent company filed for bankruptcy ...

SUPPLEMENT: TOP EUROPEAN CONSULTANCIES 1996; NETHERLANDS: Dutch blossoms

, insurance and the national infrastructure - particularly transport and telecommunications. A retail ...

NEWS: Ruder Finn loses chunk of Microsoft PR

to the European retail market. That tranche of the account, which is managed from London, is worth around ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.