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A newly converged world

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

Generation why?

the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...

APG Creative Strategy Awards - Volkswagen 'website relaunch' by Tribal DDB London

, their retailers and customers, and strengthening the relationship between the three parties. The site ... would be buying a Volkswagen. It was therefore important for us to allow visitors to find a retailer ... : the ratio of online test drive requests to retail sales went up by 8%. According to Psyma, a cross ...

Video: Ford tries to pull women with new Fiesta ad

Although the Fiesta is the UK's biggest-selling retail vehicle, Ford is concerned that the model does not have sufficient appeal to women and younger drivers. The campaign, which will run until the end of the year, also includes outdoor, direct and digital elements. Is Ford's decision to focus ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.