to remove filtersThe seven sins of content marketing
22 Feb 2012 | by David Benady
, and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...
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Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...devices to access the web while watching TV. For the first time, retail is among the top ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...
Halfords poaches Asda's West for online push
17 Jan 2012 | by Matthew Chapman
in the role. The specialist retailer has been ramping up its online offer in the last year through ...
Experimentation with digital outdoor is on the rise
30 Sep 2011 | by David Benady
that the campaign created 'significant public reassurance that the police were fighting back - the retailers were ...
BMW ramps up ecommerce offering with eBay store
09 May 2011 | by Sarah Shearman
this modern retailing approach, we believe we can engage with and satisfy a number of additional customers through what is a new retail channel for BMW," he said. Motoring has become a major focus for eBay ... for BMW every month, according to Angus McCarey, UK retail director of eBay. ...
Hugo Boss and McLaren launch online contest to dress Hamilton and Button
30 Mar 2011 | by Sarah Shearman
branding activity, retail promotions, and point-of sale-activity within stores. The competition involves ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
% Retail 12% Consumer goods 13% Finance 11% Retail 10% Consumer goods ...
Vauxhall rejects traditional media for Ampera launch
03 Mar 2011 | by Alex Brownsell
. The car is expected to retail for less than 30,000. ...
Facebook signs Mazda as first advertiser in high-value Deals trial
01 Feb 2011 | by Andrew McCormick
The car manufacturer is one of the first tranche of brands to sign up to Facebook Deals, the social-networking site's mobile scheme that rewards users for 'checking in' at retail partners. Starbucks, Yo! Sushi and Benetton are among other partners for the scheme, which launched in London ...
OFT cracks down on 'deceptive' promotional blogging
13 Dec 2010 | by Ed Owen
warned online retailers to maintain the same consumer protection standards as those on the high street, and warned all retailers or outlets against misleading pricing . We expect that this action ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
