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VCCP wins global McLaren ad brief

29 Mar 2012 | by Jeremy Lee

. The company is working on the launch of a retail network that will open in 18 countries. This will sell ...

As UK clients slash budgets, agencies look East

06 Oct 2011 | by John Tylee

with a fashion retailer. Meanwhile, Bray Leino is in line for a project via the London office ...

Trading places: this week's people moves

24 Jun 2011 | by Ben Bold

, will report to own-brand director Belinda Youngs , who joined Morrisons from Canadian retailer Sobeys ... at the retail division of Lloyds Banking Group , to the new role of director of strategic customer insights ... business venture that will buy retail and consumer businesses. Bond, who quit as Asda's chief executive ...

Halfords appoints DLKW Lowe to £10m ad account

09 Aug 2010 | by Kunal Dutta

Halfords, the car accessory retailer, has appointed DLKW Lowe to handle its £10m creative account....to acquire arts and craft specialist HobbyCraft in a bid to complement its existing retail business. ...

Audi parks at Creativeland Asia

16 Jul 2010 | by Staff

brand Audi across events, CRM, on-ground promotion and retail. Commenting on the same, Sajan Raj Kurup ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

Generation why?

25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London

the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...

Market Research League Table 2009

11 Sep 2009 | by Mary Cowlett

. This insight was implemented online and across posters, leaflets, PR, sponsored events and retail activity ...

Marketing's Experiential Marketing League Table 2009

13 Aug 2009 | by Robert McLuhan

of their revenue from retail-based activity. see also Field Marketing League Table 2009 However, most agencies ... tact ical and ongoing strategic activity, which is also being experienced by retail-facing agencies ... retail market.' In a recent campaign for coffee brand Lavazza, the agency eschewed the appr oach ...

Unopened direct mail rates fall in 2008

01 Oct 2008 | by Robert McLuhan

have also shown striking improvements. Online retail brands were at 38% last year but have fallen ... .07 69.27 6 Travel and transport 2.7 10.54 70.89 7 Retail 1.58 2.66 56.31 8 ... retail 0.17 10.69 73.53 19 Household stores 0.15 10.66 27.59 20 Clothing and accessories 0 ...

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