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Apple cements most valuable brand status as UK's giants slide

difficult sector indeed. We ve also got oil, which has had its troubles, and retail, where lots of retailers ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...devices to access the web while watching TV. For the first time, retail is among the top ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...

Sector Insight: Motorcycles and scooters

the retail prices of brands such as Honda, Yahama and Suzuki to increase....retail prices. Peugeot . Another important manufacturer of scooters, but its share ...

The seven sins of content marketing

, and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...

Aston Martin secures first brand tie-up with Hackett

The offer of a chance to win an Aston Martin V8 Vantage Coupe will be part of Hackett s 'Essentially British campaign. Hackett customers who make a purchase from the menswear retailer s spring/summer collection will be entered into the prize draw. The campaign will break this week with in-store activity ...

Mini opens first UK 'store' at Westfield Stratford

rolling out further retail sites if this proves successful. He added: "Since Mini launched just over 10 ... from their car retail experience." Last week, BMW also unveiled plans for a "floating" showroom ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

the UK launch of Japanese fashion retailer Uniqlo, to a two-year stint at LG Electronics as European ... Chambers is bullish on the matter, insisting he will keep firm control of the manufacturer's retail ...

All Her Majesty's brands: 10 brands the Queen can't live without

to the Queen s must-have brands , the retailer's Reading branch gaining the royal warrant in 2008. The Queen ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Halfords poaches Asda's West for online push

in the role. The specialist retailer has been ramping up its online offer in the last year through ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.