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Helen Edwards on Branding: From checkout to grave

communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ... in clothing and furniture retail, insured one in 10 people and offered services from banking to travel. It was the original brand extension pioneer, branching out, like Tesco, from grocery retail beginnings. How does ...

Biggest brands: Top 100 online advertisers 2010

include retail, which spent 42.3% less, and the property and pharmaceutical sectors, which made reductions ... the board last year, retailers raised their budgets overall; this suggests that online price deflation has ... in mobile, this may even affect consumer retail and internet retailing.' Big advertisers whose internet ...

Marketers need to be wary of price comparison sites

of the week is 4pm-5pm on Mondays. Moreover, he stresses that the cheapest retailers are not always the ones that get the biggest sales. 'Some smaller retailers don't have the brand recognition or assurance ... prefer to go with a retail name they know and trust,' he adds. In addition, not all comparison sites ...

The Marketing Profile: Christian Stein of Peugeot UK

covering brand and retail, fleet and business, and dealer marketing. 'Each department will have access ...

Marketers build brand 'me' to promote their careers

, to mobile phones, and now I'm in the land of online retailing,' says Thompson. 'I'm lucky to have been ...

Poll: Britain becomes a nation of online shoppers

. Satisfaction with the customer service offered by online retailers is also significantly higher - 55 ...

Sector Insight: Car retailing

. This expanded its position in the used-car market, and broadened its geographic presence. Its retail brands ... Mercedes-Benz 40 1221.3 1.8 40 1261.9 1.8 Retail 7 Jardine Motors 61 937.6 1 ...

Unopened direct mail rates fall in 2008

have also shown striking improvements. Online retail brands were at 38% last year but have fallen ... .07 69.27 6 Travel and transport 2.7 10.54 70.89 7 Retail 1.58 2.66 56.31 8 ... retail 0.17 10.69 73.53 19 Household stores 0.15 10.66 27.59 20 Clothing and accessories 0 ...

What marketers really need to know about the credit crunch

cheaper brands and retailers. However, the willingness to resort to shopping at discount retailers varies ... to July, compared with the same period last year. Nat Wakely, the retailer's director of selling ...

Tough times for car sales

.' The Retail Motor Industry Federation, the representative body for UK automotive industry businesses, says car ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.