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TV advertisers pay record prices for Oscar glamour
28 Feb 2011 | by Mark Banham
is said to be up 15% on last year. Other advertisers during the ceremony included retailer JC Penney ... -second slots during the show. Fellow US retailer Best Buy created an extension of its Super Bowl ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.



