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Vauxhall rejects traditional media for Ampera launch

. The car is expected to retail for less than 30,000. ...

TV advertisers pay record prices for Oscar glamour

is said to be up 15% on last year. Other advertisers during the ceremony included retailer JC Penney ... -second slots during the show. Fellow US retailer Best Buy created an extension of its Super Bowl ...

Facebook signs Mazda as first advertiser in high-value Deals trial

The car manufacturer is one of the first tranche of brands to sign up to Facebook Deals, the social-networking site's mobile scheme that rewards users for 'checking in' at retail partners. Starbucks, Yo! Sushi and Benetton are among other partners for the scheme, which launched in London ...

Skoda promotes marketer and promises record spend

Cartledge will lead the eight-strong brand and product communications team, taking responsibility for media planning and buying, advertising, digital, retailer support, events and sponsorship. She will report to Robert Hazelwood, Skoda UK director. She has been promoted from national communications ...

McLaren hires Greg Levine for sales and marketing director role

Levine joins from Audi, where he was head of UK operations. He previously had a five-year spell as head of Audi South Africa. Levine said: "McLaren s plans for a brand new car company are unique. They cover all aspects from design and development, to setting up a global retail network and launching new ...

Retailers absorb VAT hike for a limited time

A number of retailers will not pass on the hike in the VAT rate, which rose from 17.5% to 20...However, some retailers are advertising offers to swallow the rise in VAT for the coming few weeks, following uncertain trading in the run-up to Christmas . According to the British Retail Consortium (BRC ... the sector's performance in the run-up to Christmas , retailers are discounting in a big way now to make up ...

Lexus to re-position around 'progressive luxury'

time the retailer has featured a hybrid model. The last car to appear in the window was Aston Martin ...

Royal Mail price hikes expected to hit DM budgets

parliament within a year. Retailers are trialling an evening delivery service within the M25 ...

Halfords calls up 118 man for top marketing role

development with leading retail companies. He also has considerable commercial experience and in depth ...

Volkswagen to launch Discovery Channel idents

campaign in November, with press, online, radio, retail and outdoor ads. Iris also created a "Brilliant ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.