VCCP wins global McLaren ad brief
29 Mar 2012 | by Jeremy Lee
. The company is working on the launch of a retail network that will open in 18 countries. This will sell ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
difficult sector indeed. We ve also got oil, which has had its troubles, and retail, where lots of retailers ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...devices to access the web while watching TV. For the first time, retail is among the top ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...
Sector Insight: Motorcycles and scooters
07 Mar 2012 | by Jane Bainbridge
the retail prices of brands such as Honda, Yahama and Suzuki to increase....retail prices. Peugeot . Another important manufacturer of scooters, but its share ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
, and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...
Aston Martin secures first brand tie-up with Hackett
21 Feb 2012 | by Matthew Chapman
The offer of a chance to win an Aston Martin V8 Vantage Coupe will be part of Hackett s 'Essentially British campaign. Hackett customers who make a purchase from the menswear retailer s spring/summer collection will be entered into the prize draw. The campaign will break this week with in-store activity ...
Mini opens first UK 'store' at Westfield Stratford
17 Feb 2012 | by Alex Brownsell
rolling out further retail sites if this proves successful. He added: "Since Mini launched just over 10 ... from their car retail experience." Last week, BMW also unveiled plans for a "floating" showroom ...
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
the UK launch of Japanese fashion retailer Uniqlo, to a two-year stint at LG Electronics as European ... Chambers is bullish on the matter, insisting he will keep firm control of the manufacturer's retail ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
to the Queen s must-have brands , the retailer's Reading branch gaining the royal warrant in 2008. The Queen ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
