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Marketing's Adwatch of the Year 2011

. It is no surprise that the table is dominated by retailers, with Morrisons taking the top spot. Broadcast ... and recognisable positioning, which lets retailers such as Morrisons weave themselves into the very fabric of TV ...

Harvey Nichols 'walk of shame' by DDB UK

The retailer Harvey Nichols has launched a tongue-in-cheek "walk of shame" film as part of its...The online film by DDB UK aims to show how women can avoid the embarrassing walk home after spending the night at someone else's house by shopping at Harvey Nichols. The spot is designed to show how the retailer has "everything you need to walk home with your glamorous head held high" and avoid ...

Ann Summers 'sexy uncovered' by Goodstuff

The ad will air on ITV2 during the finale of the series The Only Way Is Essex as the centrepiece of the retailer's new "sexy uncovered" campaign, which was conceived and negotiated by the media agency Goodstuff. The ad features a catwalk of the ten finalists of Ann Summers' nationwide search for a model to front its ...

Specsavers 'koala' by Specsavers Creative

sees the retailer drop its "Should've gone to Specsavers" strapline.

Isme 'this is me now' by Addiction London

Isme, the catalogue fashion retailer, has launched a new television ad featuring its spokesperson

Appointment to view: 'The Canvas Experiment'

Canvas window installations appeared in flagship Converse retailers, including the Courir store in Paris ... of the Canvas are currently on display in retail outlets in Barcelona, Madrid and Milan and the full Canvas is scheduled to arrive in the UK this summer to celebrate retailer Schuh s 30th Birthday. ...

McArthurGlen launches European ad campaign

McArthurGlen, the fashion retailer, has launched its first pan-European campaign to push its out...across the EU. The 30-second ad will push the brand's retail outlets, bringing to life the emotions ...

Specsavers 'lift' by Specsavers Creative

Specsavers Creative has launched two tactical TV spots to target over-45s with the optical retailer

Matalan 'forever spring' by BBH

Matalan, the retailer, has launched its new brand campaign 'Feel Good Fashion'.

Marks & Spencer 'spring' by RKCR/Y&R

finishes with the line "only at your M S", coined in November to shift the retailer's focus back ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.