to remove filtersTess Macleod Smith joins Net-a-Porter
10 Feb 2012 | by Nick Batten
the benchmark in global retailing. "Tess's appointment marks an exciting new phase in our growth, whereby we ...
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Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...devices to access the web while watching TV. For the first time, retail is among the top ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
. Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...
Lingerie brand bids to link Tube ads with mobile
16 Nov 2011 | by Maisie McCabe
Figleaves.com, the luxury online lingerie retailer, is to feature an app called SaveMe4Later
Customer publishing: The evolution of engagement
04 Nov 2011 | by Nicola Clark
, social media and mcommerce is powerful. 'There are a lot of brands who want to be retailers in their own ... to drive transactions,' he adds. As 'searchandising' becomes an important part of online retailing, content also has a key role to play in driving natural search traffic to brands and retailers' sites. 3 ...
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
, with the winner offered a job as a stylist at the fashion retailer. The show had a 'second screen' element ...
Uniqlo targets Westfield Stratford City
13 Sep 2011 | by Maisie McCabe
Stratford Corridors provide a high-impact, immersive experience for consumers at this new retail hub ...
Topman makes first foray into Facebook commerce
06 Sep 2011 | by Sarah Shearman
Topman, the Arcadia-owned men's fashion retailer, has launched a storefront on its Facebook page....platform has been steadily increasing in recent months. Uniqlo, HMV and Firetrap are among retailers ...
Shoe retailer Dune launches first UK print campaign
11 Aug 2011 | by Mark Banham
High-street shoe and accessories retailer Dune is to launch its first UK print campaign, brokered
Vogue.com to host online fashion week
26 Jul 2011 | by Sarah Shearman
The Cond Nast-owned fashion site is tying up with retailers to create offers, one-off collection launches, goodie bags and exclusive content, such as videos of retailers styling their collections. Vogue ... raised 40,000 for charity. No retailers have yet signed up to the event, but according to Dolly Jones ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
