Guess pushes for social and e-commerce combination
13 Jul 2011 | by Nicola
Fashion brand Guess, which has become one of the first fashion retail brands to sign up Google
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Aston Martin secures first brand tie-up with Hackett
21 Feb 2012 | by Matthew Chapman
The offer of a chance to win an Aston Martin V8 Vantage Coupe will be part of Hackett s 'Essentially British campaign. Hackett customers who make a purchase from the menswear retailer s spring/summer collection will be entered into the prize draw. The campaign will break this week with in-store activity ...
Marketers prepare for impact of Bailey childhood report
07 Jun 2011 | by Gemma Charles
and restricting the placing of risquĊ½ outdoor ads near schools. In response to the report, the British Retail ... girls be girls' campaign and have worked with retailers to change the clothes they sell ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
, the bleakest festive period for retailers in two decades. More than 400,000 versions of the mailing were ... retailer Boden, agrees that standing out on the doormat is becoming ever-more difficult, and achieving ... them better, high-street retailer Boots launched its Advantage loyalty card in 1997. Direct mail has ...
Nectar launches virtual fashion high street
18 May 2011 | by Ed Owen
Nectar is launching a fashion site with its retail partners to compete directly with the likes...The site is launching with 30 retail partners including Debenhams, House of Fraser, Ted Baker and Gap. It marks the first time a site has brought together all of Nectar's partners in a retail hub. The website will launch on 23 May and is aimed at being a one-stop shop for high-street fashion brands ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
. The retailer is also seeking to boost its presence across social media channels with an increased focus on blogs and driving ecommerce. Cristofoli's retail experience is vast, with Sainsbury's also featuring ... invested heavily in promoting the brand as more than just an online travel retailer. The 'Stories start ...
Westfield kicks off customer relationship marketing pitch
17 Feb 2011 | by Matt Williams
in Europe, offering 1.9 million square feet of retail and leisure space. Westfield is also currently ...
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
parliament within a year. Retailers are trialling an evening delivery service within the M25 ...
John Lewis catalogue backs fashion growth
29 Sep 2010 | by Nicola Clark
The retailer appointed customer publisher John Brown to create the catalogue, which has a print ... Porrall, head of brand creative at John Lewis, admitted that until now the retailer 'has not been seen ... departments. The revamp represents a marked shift in strategy for the retailer, which previously focused ...
Fashion site My-Wardrobe on the hunt for digital agencies
14 Jul 2010 | by Joe Thomas
My-wardrobe.com, the online fashion retailer, is on the hunt for international digital agencies...The retailer's UK marketing will continue to be handled in-house, but the brand has confirmed ... markets are 'culturally specific'. It is unclear at present what the retailer's marketing budget ... as an accessible luxury retailer, My-Wardrobe.com launched in 2006 and is currently gearing up for its biggest ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
