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Think BR: In whom we trust

them. They expect the same values to resonate in the brands they buy as well as the retailers ... . Enthusiastic customer feedback or endorsement on retailers sites carries powerful credibility, just ...

Appointment to view: how M&S evolved its fashion strategy

. The move comes after the retailer reported little increase within its fashion sales for the second quarter ... year, the retailer reported general merchandise sales were up by 7% on the year to Oct 2010. The brand ... as well as footballers Jamie Redknapp and David Beckham. Twiggy first appeared in the retailers ads ...

Topman makes first foray into Facebook commerce

Topman, the Arcadia-owned men's fashion retailer, has launched a storefront on its Facebook page....platform has been steadily increasing in recent months. Uniqlo, HMV and Firetrap are among retailers ...

Appointment to view: 'The Canvas Experiment'

Canvas window installations appeared in flagship Converse retailers, including the Courir store in Paris ... of the Canvas are currently on display in retail outlets in Barcelona, Madrid and Milan and the full Canvas is scheduled to arrive in the UK this summer to celebrate retailer Schuh s 30th Birthday. ...

Karen Millen recruits ecommerce director to spearhead global web expansion

it extend its global reach and build market share. Karen Millen has a retail presence in 331 locations ...

Speedo embraces digital for 'unforgettable swims' campaign

The campaign has been developed by Iris. It will break across digital, press, retail and promotional, and has positioned the website unforgettableswims.speedo.com at its core. Online and press ads directing people to the site in the UK will be supplemented by activity in France, Germany ...

H&M continues investment in mobile with Android app

H&M, the high-street fashion retailer, has launched a free Android app....retailer New Look launched its first transactional m-commerce app earlier this week. ...

Puma signs UK rap star for social role

rap star to work on the sport brand's press, retail and social media campaigns.

Latitude wins Snow+Rock digital brief

Latitude has won the search and pay-per-click accounts for outdoor retailer Snow+Rock....Latitude won the contract, in partnershsip with ecommerce provider BT Fresca, on the back of work for Fitness First and Tesco Telecoms. The agency, which was acquired ealier this month by CallCredit for an undisclosed sum , will take the pay-per-click and SEO accounts but not the retailer's display brief. Kevin ...

American Apparel risks porn charge with latest ad campaign

", the troubled fashion retailer, which faces bankruptcy, is back with more risqué ads.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.