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Tess Macleod Smith joins Net-a-Porter

the benchmark in global retailing. "Tess's appointment marks an exciting new phase in our growth, whereby we ...

Sacoor Brothers appoints Now to first UK ad account

The agency won the account following a review handled by retail specialist intermediary SQ.FT Consulting from Dubai. Now will begin work on the brand's UK expansion plans to open six new stores across London and Southeast within the next year. The retailer already has a store in Westfield London ...

All Her Majesty's brands: 10 brands the Queen can't live without

to the Queen s must-have brands , the retailer's Reading branch gaining the royal warrant in 2008. The Queen ...

Mywardrobe.com shifts editorial focus in favour of sales drive

Fashion retail site Mywardrobe.com is to relaunch with a shift away from editorial content

H&M features Beckham in debut Super Bowl TV ad

H&M, the Swedish retail brand, is to broadcast is first Super Bowl TV ad, which will showcase

The most irritating ads of 2011

. Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...

Marketing's Adwatch of the Year 2011

. It is no surprise that the table is dominated by retailers, with Morrisons taking the top spot. Broadcast ... and recognisable positioning, which lets retailers such as Morrisons weave themselves into the very fabric of TV ...

Asos marketing director Clare Dobbie departs

Asos.com marketing director Clare Dobbie has parted ways with the online fashion retailer after...Dobbie joined the retailer from a consultancy role at Mother, Asos previous ad agency. Asos later appointed Bartle Bogle Hegarty to its advertising account without a pitch after the online retailer and Mother ended their relationship in autumn last year. Dobbie reported to Asos chief executive Nick ...

Cheryl Cole launches debut shoe collection

on the growth of subscription retail where cash-strapped consumers treat themselves to something special on a ...

Harvey Nichols 'walk of shame' by DDB UK

The retailer Harvey Nichols has launched a tongue-in-cheek "walk of shame" film as part of its...The online film by DDB UK aims to show how women can avoid the embarrassing walk home after spending the night at someone else's house by shopping at Harvey Nichols. The spot is designed to show how the retailer has "everything you need to walk home with your glamorous head held high" and avoid ...

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