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Trading places: this week's people moves

19 Aug 2011 | by Staff

Pummell to the new position of head of product revenue, as part of wider changes in its client, retail ...

Trading places: this week's people moves

17 Jun 2011 | by Ben Bold

Patterson , the chief executive of BT Retail , as its new president, replacing Penny Hughes , the former ...

Trading places: this week's people moves

10 Jun 2011 | by Ben Bold

head of customer marketing and loyalty. ( Marketing ) The British Retail Consortium (BRC) has ... retirement from the department store chain was announced in April, will join the trade body for the UK retail ...

Burger King appoints Publicis as its AOR for Singapore

13 Jul 2010 | by Madhavi Tumkur

agency with experience in the retail space and its appointment is one of our key initiatives to prepare ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

Generation why?

25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London

the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...

Draftfcb London picks up Taco Bell UK ad account

09 Jun 2010 | by Joe Thomas

June across outdoor, direct response ads, sales promotions and retail POS. The agency will also ...

Market Research League Table 2009

11 Sep 2009 | by Mary Cowlett

. This insight was implemented online and across posters, leaflets, PR, sponsored events and retail activity ...

Marketing's Experiential Marketing League Table 2009

13 Aug 2009 | by Robert McLuhan

of their revenue from retail-based activity. see also Field Marketing League Table 2009 However, most agencies ... tact ical and ongoing strategic activity, which is also being experienced by retail-facing agencies ... retail market.' In a recent campaign for coffee brand Lavazza, the agency eschewed the appr oach ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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