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The most irritating ads of 2011

. Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...

Brand of the Year 2011 shortlist

with the online retailer's movie database IMDB, European expansion and further streaming through games ... opened its first convenience store, bought a stake in US online retailer FreshDirect and hired former ...

New Year VAT increase to trigger £2.3bn consumer squeeze

Despite retailers expecting a bumper Christmas this year , the outlook for the New Year is more uncertain. The coalition government will raise the basic rate of VAT to 20% on 4 January as part of its austerity package . Data company Acxiom says the tax hike will not have a uniform effect, and some groups ...

OFT threatens fines for 'misleading' pricing

suppliers offering subscription discounts and furniture retailers that frequently use sale 'must end ...

Retailers braced for disappointing Christmas

Retailers are braced for a dire Christmas, with only 14% of shoppers expecting to spend more than

M&S sets out ambitious growth targets and branding plans

specialist high-quality retailer, inspiring customers with our unrivalled quality and innovation. Our focus ... . This will develop M S into an international multi-channel retailer, making the M S brand more accessible to more ... of new revenue, and expanding online and international retailing to deliver between 800m and 1bn from ...

High-street retailers criticised for salt content in salads

Pre-prepared salads and pasta bowls are the latest convenience foods to come under attack from the anti-salt lobby, with a new survey finding that many have more than half the recommended daily allowance of salt.

Biggest brands: Top 100 online advertisers 2010

include retail, which spent 42.3% less, and the property and pharmaceutical sectors, which made reductions ... the board last year, retailers raised their budgets overall; this suggests that online price deflation has ... in mobile, this may even affect consumer retail and internet retailing.' Big advertisers whose internet ...

Market Research League Table 2009

. This insight was implemented online and across posters, leaflets, PR, sponsored events and retail activity ...

Marketing's Experiential Marketing League Table 2009

of their revenue from retail-based activity. see also Field Marketing League Table 2009 However, most agencies ... tact ical and ongoing strategic activity, which is also being experienced by retail-facing agencies ... retail market.' In a recent campaign for coffee brand Lavazza, the agency eschewed the appr oach ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.