Retailers braced for disappointing Christmas
12 Nov 2010 | by Ed Owen
Retailers are braced for a dire Christmas, with only 14% of shoppers expecting to spend more than
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1 in 5 to shop via mobile this Christmas
29 Nov 2010 | by Ed Owen
, research suggests, with retailers becoming increasingly mobile-ready....Retailers expect brisk trading this Christmas , online and on the high street, and with 58 ... 's Christmas Online Retail 2010 study showed that older and younger shoppers were the most reluctant to use ... : "Retailers need to simplify the conversion process, while at the same time, educate and explain both ...
Helen Edwards on Branding: The contrast ratio
10 Nov 2010 | by Helen Edwards
, and that meant that the impetus to do the next, and the next, wasn't there? If so, DIY retailers could respond ...
M&S sets out ambitious growth targets and branding plans
09 Nov 2010 | by Ed Owen
specialist high-quality retailer, inspiring customers with our unrivalled quality and innovation. Our focus ... . This will develop M S into an international multi-channel retailer, making the M S brand more accessible to more ... of new revenue, and expanding online and international retailing to deliver between 800m and 1bn from ...
Profile: Power behind The King
03 Nov 2010 | by John Reynolds
time at Bewley's as formative, trading with buyers from heavyweight retailers such as French ... marketing mantra of 'think like a brand-owner and act like a retailer' - which, she says was a real 'wow ... alongside The King. INSIDE WORK 1999-2003: Retail brand manager, rising to group marketing manager ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
. ASOS Aimed at 16- to 34-year-olds, online fashion and beauty retailer Asos attracts 9m unique ... ' proposition, which it reinstated as the focus of its marketing. The retailer is often referred ... awaited launches, to the extent that retailers sold out on pre-orders alone. This follows success ...
Helen Edwards on Branding: The toughest audience
06 Oct 2010 | by Helen Edwards
You know what's really hard about internal brand engagement? Everything. Even experienced marketers - toughened in battles with rivals, wise to the capricious ways of consumers, scarred from encounters with powerful retailers - get a shock the first time they take the game to the people ...
Helen Edwards on Branding: The challenge of the dual
22 Sep 2010 | by Helen Edwards
The Co-operative Bank a seminal case study of the 90s, a decade in which its retail customer deposits ...
High-street retailers criticised for salt content in salads
26 Aug 2010 | by Jennifer Whitehead
Pre-prepared salads and pasta bowls are the latest convenience foods to come under attack from the anti-salt lobby, with a new survey finding that many have more than half the recommended daily allowance of salt.
Don't make a promise you can't keep
18 Aug 2010 | by Kim Benjamin
Making promises has long been the lynchpin of many marketing campaigns. John Lewis' 'Never knowingly undersold', for example, the retailer's pledge to offer the best value for the products it sells ... that it is important for the retailer to be upfront with its customers about what it stands for. This, he says, is why ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
