to remove filtersPepsi releases 'Live For Now' ad starring Nicki Minaj
09 May 2012 | by Loulla-Mae Eleftheriou-Smith
partnership with Paramount Pictures will see a series of retail promotions, special edition cans and live ...
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Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
prices. Retailers have cultivated a cycle of promotional dependency that is short-term focussed ...
Marketing speaks to British ice-skating champ about her first brand tie-up
04 Apr 2012 | by John Reynolds
The brand launched across retail on 5 March. The TV ad, created by Devil Fish, will be seen from 16 April. Yoomoo launched three years ago and claims to have a number of health benefits. It is sold in several flavours, including 'chocmoo' and 'strawbmoo', in 150ml and 750ml tubs. Yoomoo ...
Look What We Found! 'small farmers, big taste' by East
12 Mar 2012
The TV commercial, created by the design and marketing agency East and shot by food photographer and director Charlie Stebbings, focuses on the range's Tees Valley Meatballs. It will be supported by social media activity and retailer promotions. ...
Harvester introduces 'junior chef' ads
07 Mar 2012 | by Ed Owen
Restaurant brand Harvester has launched a TV, digital, social media and retail campaign showing a
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
. It is no surprise that the table is dominated by retailers, with Morrisons taking the top spot. Broadcast ... and recognisable positioning, which lets retailers such as Morrisons weave themselves into the very fabric of TV ...
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
03 Nov 2011 | by John Reynolds
not to be sold in Tesco. The retailer was sourcing Tyrrells' products in the grey market and selling them cut ...
Diet Coke rolls out 'Love it Light' TV ad
12 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
that houses unique fashion information and editorial, along-side retail, experiential and on-pack activity ...
Young's casts fishermen for 'hungry sailor' ads
16 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
' has been well-received by retailers and consumers, with website traffic up 50% and we look forward ...
Co-op urges viewers to join its 'revolution'
07 Mar 2011 | by Sara Kimberley
the first successful retail co-operative, which launched in 1844. Fergus McCallum, TBWA\Manchester, chief ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
