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on the brand immediately and its activity will involve campaigns to help Peroni stand out in the retail ... with Peroni on a number of very exciting projects in 2012. The retail environment is increasingly challenging ...
The retail specialist won the pitch that began in November last year and was handled through the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ...
Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...
. The retailer is also seeking to boost its presence across social media channels with an increased focus on blogs and driving ecommerce. Cristofoli's retail experience is vast, with Sainsbury's also featuring ... invested heavily in promoting the brand as more than just an online travel retailer. The 'Stories start ...
rewards from any retailer, and redeem them with multiple retailers. This is surely an attractive ... . Some reports have even suggested that Apple could distribute point of sale points free to retailers ...
of customers and the spend-per-customer. Jon Rudoe, head of retail and customer at Ocado, said: "We look ...
parliament within a year. Retailers are trialling an evening delivery service within the M25 ...
Retailers are scaling up their reward schemes in a push to win market share, writes Trevor Clawson..... Faced with flat consumption, individual retailers know they cannot simply sit back and reap the rewards ... programmes are set to play an increasingly important role in helping retailers achieve their growth targets ... the recession we saw retailers with loyalty programmes doing better than those that didn't have them ...
The location-based mobile marketing service, which is trialling in the UK for six months, will enable retailers and brands to send ads to mobiles to over one million of O2 Media's opted in customers. The service uses geo-fencing technology that automatically triggers an ad to be sent to a mobile device when ...
The recipe books will be available exclusively at Harvey Nichols stores throughout the UK and in Dublin, as well as online. They will be sold as part of a hamper that contains dry ingredients used in the recipe book. It will retail for 45. The book, entitled When You Entertain, will feature recipes from ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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