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Heineken appoints Publicasity for trade press brief

16 May 2012 | by Matt Cartmell

The company, which sells the Heineken, Foster s, Kronenbourg, Strongbow, Bulmers and John Smith s brands, appointed Publicasity after a pitch process. In particular, Publicasity will be responsible for amplifying Heineken s recently launched Star Retailer programme which offers off-trade retailers simple ...

SodaStream appoints Luchford APM for global design brief

08 May 2012 | by John Owens

. SodaStream s drinks carbonating products are available at more than 50,000 retail stores in 42 countries ...

Food Freshness Technology chooses College Hill for corporate brief

02 Apr 2012 | by John Owens

question of determining who the audiences are. On one hand we ve got retailers looking for ways to ensure ...

Glenfiddich brings in Porter Novelli and Finn to boost brand

22 Mar 2012 | by Hannah Crown

in the UK, France, US and Taiwan. Travel retail will also provide a PR focus. The agency's consumer ...

Look What We Found! 'small farmers, big taste' by East

12 Mar 2012

The TV commercial, created by the design and marketing agency East and shot by food photographer and director Charlie Stebbings, focuses on the range's Tees Valley Meatballs. It will be supported by social media activity and retailer promotions. ...

Harvester introduces 'junior chef' ads

07 Mar 2012 | by Ed Owen

Restaurant brand Harvester has launched a TV, digital, social media and retail campaign showing a

Trading Places: this week's people moves

10 Feb 2012 | by Daniel Farey-Jones

of LoveFilm , is taking on the task of turning around the struggling mother and baby retailer Mothercare ...

Private View: Kate Stanners and Phil Rumbol

09 Dec 2011

's retail's moment. This Christmas will determine who makes it to 2012. And, boy, can you smell the fear ... being brave? Is creativity winning in the retailers war? Judging by this lot,no. But the examples ... Christmas ad. A tough gig. Grocery retail is a highly competitive arena where genuine differentiation ...

Gatorade picks Iris for integrated work

06 Oct 2011 | by Matt Williams

The agency, which won the account after a pitch, will initially support the relaunch of the brand in the UK. A campaign breaking in November will include press, digital, retail and brand partnership activity. A number of Gatorade-sponsored athletes are expected to be involved in the work, including ...

As UK clients slash budgets, agencies look East

06 Oct 2011 | by John Tylee

with a fashion retailer. Meanwhile, Bray Leino is in line for a project via the London office ...

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