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Pepsi releases 'Live For Now' ad starring Nicki Minaj

partnership with Paramount Pictures will see a series of retail promotions, special edition cans and live ...

Look What We Found! 'small farmers, big taste' by East

The TV commercial, created by the design and marketing agency East and shot by food photographer and director Charlie Stebbings, focuses on the range's Tees Valley Meatballs. It will be supported by social media activity and retailer promotions. ...

Harvester introduces 'junior chef' ads

Restaurant brand Harvester has launched a TV, digital, social media and retail campaign showing a

Marketing's Adwatch of the Year 2011

. It is no surprise that the table is dominated by retailers, with Morrisons taking the top spot. Broadcast ... and recognisable positioning, which lets retailers such as Morrisons weave themselves into the very fabric of TV ...

Private View: Kate Stanners and Phil Rumbol

's retail's moment. This Christmas will determine who makes it to 2012. And, boy, can you smell the fear ... being brave? Is creativity winning in the retailers war? Judging by this lot,no. But the examples ... Christmas ad. A tough gig. Grocery retail is a highly competitive arena where genuine differentiation ...

Kraft launches Cadbury Screme Egg ads

at six-sheets close to retailers, phone boxes and digital screens. To expand the campaign creatively ...

Fairtrade Foundation switches Fortnight focus for year-round activity

The change, thought to be the charity's biggest since the introduction of Fairtrade Fortnight in 1997, has been prompted by demands from retail partners including Marks Spencer, Tesco and Sainsbury ... of the Fairtrade Foundation in the UK. A source told Marketing that the Fairtrade Foundation's retail partners ...

Cannes Grand Prix winner to feature at BrandMAX conference

to partnering with top retailers and the generation of media coverage and social media attention. Nike ...

Sector Insight: White spirits and RTDs

into localism and provenance trends in the grocery market. The retail price of spirits has risen dramatically ... in RTD development: duty accounts for 46% of the retail price of a bottle of Smirnoff Red, compared ...

Red Tractor body aims to boost food standards kitemark

the 'Little Red Tractor' to 'Red Tractor'. The scheme is endorsed by major retailers including Asda ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.