to remove filtersSodaStream appoints Luchford APM for global design brief
08 May 2012 | by John Owens
. SodaStream s drinks carbonating products are available at more than 50,000 retail stores in 42 countries ...
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Heineken appoints Publicasity for trade press brief
16 May 2012 | by Matt Cartmell
The company, which sells the Heineken, Foster s, Kronenbourg, Strongbow, Bulmers and John Smith s brands, appointed Publicasity after a pitch process. In particular, Publicasity will be responsible for amplifying Heineken s recently launched Star Retailer programme which offers off-trade retailers simple ...
Tesco media director Trevor Datson leaves to consider next steps
04 May 2012 | by Matt Cartmell
Tesco's group media director is set to leave the global retailer without a job to go to....comms. The news came as the retailer faces a fresh challenge from Waitrose, which has launched a ...
Land Securities seeks PR help for Trinity Leeds launch
11 Apr 2012 | by Sara Luker
The company is seeking support for the launch of 350m retail and leisure development Trinity ... and will be the home of over 120 retailers including Topshop, Next, Marks Spencer, Mango, Hollister and Superdry. Land Securities wants to see agencies with retail and fashion PR credentials to help the venue propel ...
Food Freshness Technology chooses College Hill for corporate brief
02 Apr 2012 | by John Owens
question of determining who the audiences are. On one hand we ve got retailers looking for ways to ensure ...
Glenfiddich brings in Porter Novelli and Finn to boost brand
22 Mar 2012 | by Hannah Crown
in the UK, France, US and Taiwan. Travel retail will also provide a PR focus. The agency's consumer ...
Thorntons hunts for consumer agency while stores close
22 Mar 2012 | by Sara Luker
supermarket rivals. The chocolate-maker and retailer announced at the beginning of March that it would shut ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ...
Arc lands DM for SABMiller's Peroni
16 Feb 2012 | by Sara Kimberley
on the brand immediately and its activity will involve campaigns to help Peroni stand out in the retail ... with Peroni on a number of very exciting projects in 2012. The retail environment is increasingly challenging ...
Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
, core to its communications plan is the need to reach its retailers, as well as consumers. Part ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
