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Former BT Retail comms boss Zoë Arden joins MSLGroup to head CSR arm

Arden was formerly director of comms and CSR at BT Retail. She left BT Retail in 2008 to set-up her own specialist CSR consultancy Connected Comms. She will work across MSLGroup companies MSL London ... in the Community and the Prince s Countryside Fund. While at BT Retail, Arden spearheaded the introduction ...

Grazia and retail guru Mary Portas team up for Westfield luxury charity-shop initiative

LONDON - TV retail expert Mary Portas has teamed up with Grazia to open a 'Living and Giving' shop...London has donated the retail space in the high-end Village area of the complex and Portas has teamed up ...

Breakthrough Breast Cancer in online retail push

with a new online retail platform supported by integrated marketing activity....items designed and sold by retailers including Marks Spencer, Topshop, Laura Ashley and River Island. The campaign has previously generated income from sales of bespoke retailer products and Fashion Targets T-shirts. ...

Branding brief: National Geographic opens first UK retail outlet

National Geographic, the scientific and educational society, has opened its first UK retail outlet

Industry and retail unite for binge-drinking work

LONDON - Drinks brands, retailers and media owners are teaming up behind a nationwide campaign...The Portman Group, which is co-ordinating the initiative, is to ask major UK media owners to donate ad space. The organisation will also call on the expertise of senior marketers at retailers such as Tesco and Sainsbury s, as well as those in the off-trade sector. Once it has established the scale ...

Ex Woolworths marketer heads British Retail Consortium

LONDON - The British Retail Consortium (BRC) has appointed Stephen Robertson as director general...is joining the BRC. His range of high-level experience will help us to promote the interests of retailers ...

FCO snares Bowles from Energy Retail Association

The Foreign and Commonwealth Office (FCO) has appointed the Energy Retail Association's comms chief...is currently head of communications at the Energy Retail Association, which represents domestic electricity ... for Bowles. Before joining the Energy Retail Association, Bowles spent three years in Brussels as associate ... and media. Bowles has also worked in the retail and pharmaceuticals sectors, handling regulatory issues ...

Direct: Macmillan hunts retail partners

The charity hopes to leverage partnership opportunities to raise awareness of its brand on the high street as well as raise funds. The agency has been briefed to find a series of retail partners ... with retail brands targeting 40- to 65-year-old ABC1 women and young mothers. The coffee morning ...

Macmillan Cancer Support seeks retail partnerships for fundraising event

Macmillan Cancer Support is looking to generate income for the World s Biggest Coffee Morning , and has tasked Cocktail Marketing with forging retail partnerships with high-profile high street retailers. The idea of the event is that members of the public organise coffee mornings on September 28 and ask people ...

ActionAid to tackle retail power in fair-trade drive

Development charity ActionAid is planning a major campaign to force UK ­retailers to increase...of farmers and factory workers overseas. ‘ActionAid will be looking at how big retailers sometimes use ... into supply chains between UK retailers and the Third World. The report will then be used to launch ... media relations and viral marketing to target consumers and encourage them to put pressure on retailers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.