VIDEO: Launch of the M&S 'Shwopping' campaign
27 Apr 2012 | by Matthew Chapman and Georgina Brazier
on social media, a channel the retailer is increasingly adopting. Video produced by Georgina ...
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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
to social media, retailer power and globalisation. The brand managers that populate her team today need ...
Helen Edwards: David Cameron is wrong to put price on binge drinking
04 Apr 2012 | by Helen Edwards, PPA, Business columnist of the year
. In an announcement last week he outlined plans to enforce a minimum retail price of 40p per standard unit of alcohol ...
Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
Out-of-town retailers and betting brands have avoided a clampdown by the Government after...applications because they were not in a wider use class such as "retail" have also been delayed, pending a ... by retail guru Portas. In addition, the Government has also announced a multimillion-pound, high ...
Government seeks brand 'friends' for youth marketing plans
28 Feb 2012 | by Gemma Charles
This week, officials from the Department of Health (DH) are to meet marketers from the media, technology, retail and charity sectors to discuss its plans. Sheila Mitchell, DH marketing director, said she hoped brands with expertise in engaging with young people would participate as a critical friend ...
The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine
Cookie consent: how to stay on the right side of the law
09 Feb 2012 | by Rachel Barnes
by Ctrl-Shift, none of the top 100 online retailers has yet fully complied with the requirements ... , Ctrl-Shift found that footwear retailer Schuh's privacy policy names 26 specific cookies that the site ...
Editor's comment: TV's refuseniks are a breed apart
08 Feb 2012 | by Noelle McElhatton
to publish its cookie policy - but the likes of footwear retailer Schuh, which has named 26 cookies its site ...
What do you do when the prime minister comes knocking?
02 Feb 2012 | by David Benady
, "rather than real oranges", despite the obesity crisis. The retailer is still running these promotions ... on marketing. He promised to crack down on retailers and broadcasters for irresponsible marketing ... . The British Retail Consortium published a new code of conduct and the Advertising Association (AA) set up ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
