Health Lottery to kick off next week and be screened on 5
19 Sep 2011 | by John Reynolds
by any retailers with a payment terminal. The money will be administered by an independent charitable ...
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Fairtrade Foundation switches Fortnight focus for year-round activity
20 Sep 2011 | by John Reynolds
The change, thought to be the charity's biggest since the introduction of Fairtrade Fortnight in 1997, has been prompted by demands from retail partners including Marks Spencer, Tesco and Sainsbury ... of the Fairtrade Foundation in the UK. A source told Marketing that the Fairtrade Foundation's retail partners ...
Charities: when money's too tight to mention
16 Sep 2011 | by John Reynolds
philanthropic giving, it is more about relationships of mutual benefit," says Sarah Farquhar, head of retail ...
Department of Health's latest calorie counting initiative has fat chance of success
13 Sep 2011 | by Noelle McElhatton
food and drinks retailing is laudable, but the probable success of this initiative is best summed up ...
Should brands that add to the obesity crisis subsidise healthier food options? The Marketing Society Forum
07 Sep 2011 | by Staff
. The government's role has to be to keep educating to change behaviour. The big retailers have played a part ... little require a multi-intervention approach. Assuming that the results will be changes to the retail ...
ASA survey suggests compliance with online marketing rules
06 Sep 2011 | by Sarah Shearman
, medium and small businesses in eight sectors including entertainment, media, leisure, travel, retail ...
School Reports 2011: MediaVest
05 Sep 2011 | by Staff
: Phones4u's offline business, billing around 10 million. MediaVest, which has a lot of retail, financial ...
School Reports 2011: Meteorite
05 Sep 2011 | by Staff
as strengthening its retail sector presence with Costa International and the Homebase Nectar Loyalty Programme - a ...
National Trust aims to reconnect with urban youth
26 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
to overhaul its retail proposition and up its digital credentials....The campaign will have a focus on "reconnecting children with nature", while driving more engagement with consumers through local National Trust properties. Plans for the Trust s retail offering will see the development of products more aligned to specific properties, such as posters of artwork ...
The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity
26 Aug 2011 | by Oliver Luft
time, we have been developing approaches such as events, retail and appointment-based selling,' he says ... to Richard Pattinson, head of retail at Sky , as more home-owners take multiple products from the broadcaster ... and communications needs. Sky is also expanding its 300-strong chain of retail stores to demonstrate the services ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
