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Two decades of tuning in to commercial radio

on live briefs that will be taken all the way to production. Craig Inglis, the retailer's marketing ...

Marketing speaks to British ice-skating champ about her first brand tie-up

The brand launched across retail on 5 March. The TV ad, created by Devil Fish, will be seen from 16 April. Yoomoo launched three years ago and claims to have a number of health benefits. It is sold in several flavours, including 'chocmoo' and 'strawbmoo', in 150ml and 750ml tubs. Yoomoo ...

Harvester introduces 'junior chef' ads

Restaurant brand Harvester has launched a TV, digital, social media and retail campaign showing a

Tablets for kids help Leapfrog rule toy fair

The LeapPad, which is pitched as a learning tablet for four- to nine-year-olds, was voted Toy of the Year by retailers last week at the British Toy and Hobby Association's Toy Fair. Sales were driven by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ...

Bolt becomes Branson in Virgin Media speed spoof

was by Fifty6. The campaign will also run across press, outdoor, social, retail and online. It will be among ...

Beckham wears blindfold for debut Sainsbury's ad

reportedly worth 5m. The retailer has played down suggestions Beckham is a replacement for long-standing, outgoing brand ambassador Jamie Oliver. The retailer says that Beckham is the face of Sainsbury's London ...

29 under 29: Not the usual suspects

directly to a Kingfisher retail board director. He heads the global public affairs function ...

Fujifilm continues biggest-ever campaign to boost Christmas sales

, senior product manager of Fujifilm UK, said: "Fujifilm had fantastic feedback from retailers ...

Augmented reality and sales conversions

retail value of the product. Of those parents that engaged with the augmented reality experience ...

First sex toy ad to run during daytime TV

An ad for one of the UK's largest online retailers of sex toys, Lovehoney, will air on 3 October at 10.15am on ITV2, during The Real Housewives of New York'. The ad was created by Halo Media, which worked with the TV compliance specialist Clearcast to comply with industry standards that restrict sex ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.