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Think BR: Google spoiled the fun

websites - admittedly more often publishers than retail sites. Oh to be the marketing manager who checks ... for the price comparators, and many retailers have grown sceptical of the real value of sales from cashback ...

Think BR: Inadvertent advertorial?

the publication as a whole is editorial or advertising. Arguably, customers reading a retailer magazine expect it to be a platform for the retailer to promote the products it stocks. This makes the likelihood ...

Think BR: Accessing the Olympic pound

By engaging in the retail space marketers will be well positioned to take advantage of London 2012...Many eyes in the UK are currently focused on the retail sector. As the most visible barometer of consumer confidence and a tangible indicator of the economy as a whole, the act of stimulating retail ... if they were simply travelling here for a typical holiday. Of this spend, high street and mall retailers ...

Consumers and their mobile devices

retail environment requires brands to be active in mobile commerce. Our data shows that customers ...

Think BR: Advertising for the second-screen

the event, including Toyota, Pepsi, Disney and US electronics retailer, Best Buy, to make their Super Bowl ...

Think BR: Keeping your head above water

. Retail brands are also undergoing a huge transformation based on emerging technologies and consumer ...

Smart DRTV: harnessing a potent mix of mass market reach and data

, to pop-ups that take you to third-party retail sites or links that enable you to order your pizza ...

How social media is removing the barriers between corporate and consumer brands

) Retail 741,273 407,736 3335317 (+81%) Support Services 2,198 1,032 1166 (+113 ... %) Real Estate 64 41 23 (+56%) Retail 11,432,021 7,625,043 3806978 (+50 ...

Think BR: There's more to live-event sponsorship than music festivals

easier for brands to tap into more of a community atmosphere. A lot of the major retailers, such as M S ...

Think BR: How can brands harness the power of NFC?

/sponsorship and retail. Outdoor advertising will become more directly interactive with NFC replacing QR codes ... and sponsorship space - extending their experience into the digital and social space. In the retail environment ... and loyalty that extends the retail experience onto mobile and digital. We're all waiting for consumer ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.