Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
of each impression,' adds Cross. Take-up is growing in sectors such as retail, particularly for those ...
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Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway
04 May 2012 | by Maisie McCabe
, launched a multimedia campaign using TV, radio, retail and digital activity in March under the strapline ...
Revolution: Social Media - Meet the new social networks
04 May 2012 | by Trevor Clawson
for users to get out and visit some of the places they were 'pinning' about. Retailer Target also created a ... . 'We work with a US-based fashion retailer that also has operations in the UK. In the US, Pinterest ... with retailer Topman on a virtual scrapbook dubbed 'Control Platform'. 'The platform draws on a number of social ...
Europe's 'chilling' data reforms will deter a UK Facebook or Twitter
02 May 2012 | by Sarah Shearman
in Retail Group (IMRG); Coalition for a Digital Economy (Coadec); the Federation of Small Businesses (FSB ... and retailers the revenue they require to support, drive and develop their activities." The letter cites a ... of this data, as is being proposed, risks denying small businesses and retailers the revenue they require ...
Bauer launches knowledge-led mag Wonderpedia
02 May 2012 | by Nick Batten
, including Tesco, ASDA, Sainsbury's, Morrisons and independent retailers. Targeting a broad consumer base ...
Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial
30 Apr 2012 | by Sarah Shearman
Premier Foods is to launch Angel Delight ice-cream mix in major retailers, following a trial launch...this week in Tesco store. Retailers including Sainsbury's and Asda will also stock the product in the coming ...
Think BR: There's more to live-event sponsorship than music festivals
30 Apr 2012 | by Rory Sloan
easier for brands to tap into more of a community atmosphere. A lot of the major retailers, such as M S ...
Sports organisations must prepare for post-Olympic sponsorship, says LTA boss
28 Apr 2012 | by Kate Lloyd
-pack advertising with them. We want to work with brands that touch people everyday; retail and utilities." ...
Immediate Media launches children's title
26 Apr 2012 | by Nick Batten
that children will love." The magazine will be available at all major retailers and independents around ...
M&S launches recycling initiative fronted by Joanna Lumley
26 Apr 2012 | by John Reynolds
The M S Shwopping campaign forms part of the retailer's Plan A responsible business strategy ... . Lumley will front a marketing campaign, including TV ads, along with serving as the retailer's global ... or resold to Oxfam. The retail chain's ambition is to create a "buy-and-give-back" culture, where old ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
