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The Range 'spring/summer campaign' by VCCP Blue

VCCP Blue has created a spot for the retailer The Range.

Boots 17 'peep show' by Mother

Boots has launched a campaign for its cosmetics brand 17 featuring songs inspired by the retailer

Private View: Kate Stanners and Phil Rumbol

's retail's moment. This Christmas will determine who makes it to 2012. And, boy, can you smell the fear ... being brave? Is creativity winning in the retailers war? Judging by this lot,no. But the examples ... Christmas ad. A tough gig. Grocery retail is a highly competitive arena where genuine differentiation ...

Specsavers 'lift' by Specsavers Creative

Specsavers Creative has launched two tactical TV spots to target over-45s with the optical retailer

Marks & Spencer 'spring' by RKCR/Y&R

finishes with the line "only at your M S", coined in November to shift the retailer's focus back ...

Co-operative 'join the revolution' by TBWA Manchester

investments. The TV ad describes the first successful retail co-operative, which launched in 1844. The ad ...

Specsavers 'station' by Specsavers Creative

The commercial opens on a flower-toting young man disembarking from a train to meet his lover. She reciprocates his wave from afar and runs, near slow-mo, towards him... only to target the wrong man with a passionate embrace. The international campaign promotes the optical retailer s value range. ...

Bathstore 'eureka!' by M&C Saatchi

M&C Saatchi has created its first campaign for Bathstore, the bathroom retailer, since picking up

Littlewoods 'present hunt' by Leo Burnett

The campaign has been created to promote Littlewoods as the destination retailer for Christmas gifting, promising customers that they will discover the perfect gift for all the family. ...

John Lewis 'autumn/winter' by Adam & Eve

The print campaign will feature in glossy magazines and on London Underground sites throughout September, and will be accompanied by an email and search marketing push and online banner ads. Each execution shows a selection of some of the own-brand and branded products from the retailer s Autumn ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.