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Asda acquires Netto UK stores

stores of Danish budget retailer Netto....in satisfying demand for the retailer in a much broader range of communities across the UK, and underlines Asda ...

Helen Edwards on Branding: From checkout to grave

communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ... in clothing and furniture retail, insured one in 10 people and offered services from banking to travel. It was the original brand extension pioneer, branching out, like Tesco, from grocery retail beginnings. How does ...

Digital Report: Keep your affiliates onside

marketing is right for it. Brands in some sectors are unlikely to gain much. An online retailer, for example ... affiliate marketing than, say, a clothes retailer or travel website. For some brands, affiliate marketing ... global retailer with a turnover close to 20m in 2010. While the success of a business depends ...

Avoiding a red card

, it does not have any affiliation with the World Cup. Nonetheless, the retailer is able to capitalise ...

Opinion: The Marketing Society Forum

Is it a good idea for FMCG brands to try to become retailers?...made the leap to retailing, with varied success. Haagen-Daazs, for example, opened a string of ice ... from retailer to product - PizzaExpress and Nando's now have successful grocery lines - but rarely ... into their DNA. For mass-market brands, retail is often a hybrid activity. Marmite's successful pop-up shop ...

Editor's comment: A moral dilemma

girls be girls' campaign aimed at stopping retailers selling products that sexualise children ... in our cover story, George at Asda has become the first retailer to seek approval from the parenting ... from a retailer understandably keen to avoid the vitriol aimed at Primark, it could set a dangerous ...

A parting of the ways

that they can economise at M S without compromising on quality.' Malcolm Pinkerton, a senior retail analyst ...

Biggest brands: Top 100 online advertisers 2010

include retail, which spent 42.3% less, and the property and pharmaceutical sectors, which made reductions ... the board last year, retailers raised their budgets overall; this suggests that online price deflation has ... in mobile, this may even affect consumer retail and internet retailing.' Big advertisers whose internet ...

Mark Kleinman on marketing and the City: A different sort of ROI

Retailers rely on a sound understanding of consumers - an understanding worth its weight in gold....The high street is haunted by the ghosts of retailers who thought they knew their customers ... picked over by discount retailers. Some of these emerging players are thriving - and often without much conventional investment in marketing, beyond a commitment to the basic principles of sound retailing. Take ...

Profile: Gwyn Burr, customer director at Sainsbury's

Gwyn Burr, customer director at Sainsbury's, can take a large measure of credit for the retailer...of spectacular. The retailer's return to form was epitomised by its results in the 2009 festive period: in the 13 ... in this comeback. She joined the retailer in 2005, when Sainsbury's was in the slough of despair, taking on a role ... , with Sainsbury's reputation of more than 140 years' standing for selling quality food, she believed the retailer ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.