to remove filtersMEC Manchester wins furniture account
20 Apr 2012 | by Maisie McCabe
Furniture retailer Jysk has appointed MEC Manchester, the WPP media agency, to its media planning
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Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion.
ITV seeks new Coronation Street sponsor
11 Apr 2012 | by Matthew Chapman
, as furniture retailer Harveys has opted to end its deal after five years....The broadcaster is drawing up an on- and off-air sponsorship package that will include broadcast, online, mobile and licensing. Stephen Campbell, managing director at furniture retailer Harveys, said ... as the retailer shifts focus from its price and sales-led marketing. It has recently launched an app ...
Media Bitch's Diary 5 April
05 Apr 2012 | by Media Bitch
in particular may have taken the high-street retailer's tagline a little too literally. While the brand line ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
as to where spend was going to come from. Intrepid FMCG and retail clients are playing their part ... %, but maybe the most interesting trend is the change in behaviour of many retail brands. "Tesco and Marks Spencer are two retailers who appear to have accelerated their mobile spend. This reflects the industry ...
Tess Macleod Smith joins Net-a-Porter
10 Feb 2012 | by Nick Batten
the benchmark in global retailing. "Tess's appointment marks an exciting new phase in our growth, whereby we ...
AdConnection wins Maplin Electronics business
10 Feb 2012 | by Nick Batten
Maplin Electronics, one of the UK's leading retailers of consumer electronics, has appointed
Trend report: Can media help save the high street?
01 Feb 2012 | by Mark Banham
to address retail challenges to help rescue the high street....they could carry, but it's not the only from of attack our major retailers have faced, and it's not over yet. Only last week we saw the latest retailing domino finally teeter past the bankruptcy brink as the discount fashion retailer Peacocks finally lost its plumage, closing its doors and taking 10,000 high ...
ZenithOptimedia upgrades UK advertising outlook for 2011
05 Dec 2011 | by Arif Durrani
%. This is on the back of the strong performances of the past two years. For instance, according to Nielsen, retail ... as a whole, retail represented 7% of all adspend and was up 9% compared to 2009. However, so far this year, retail has declined by 9% and accounts for 6.5% of spend. Estimates for December 2011 are even ...
Bathstore to sponsor Modern Family and The Middle on Sky1
23 Sep 2011 | by Maisie McCabe
Bathstore, the specialist bathroom retailer, has signed an eight-month deal to sponsor two Sky1
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
