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Ogilvy & Mather captures TK Maxx digital advertising

before the summer. In the past, Golley Slater has worked on the retailer's advertising business ... fashion show Frock Me . The retailer also began engaging with mums online for the first time ...

M&S launches recycling initiative fronted by Joanna Lumley

The M S Shwopping campaign forms part of the retailer's Plan A responsible business strategy ... . Lumley will front a marketing campaign, including TV ads, along with serving as the retailer's global ... or resold to Oxfam. The retail chain's ambition is to create a "buy-and-give-back" culture, where old ...

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

. But retailers' sales data told a different story. Tesco was down, while Sainsbury's and Waitrose were ... trade away from independent retailers LOCAL SUPPORT 46% said they would rather buy from a local independent retailer than a supermarket PRICE CONFUSION 44% said supermarkets did ...

Premier Foods hails performance of Fuelling Britain campaign

and more of our retail customers and consumers will be choosing to buy British brands like ours, made ...

Facebook's Everson urges marketers to 'make a bet on us'

shop more and spend more on average when they visit the retail environment, they are better brand ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

to Tesco? Can it learn from the diversity of retail experiences that Starbucks is introducing across its estate? Fifth, in our retail-obsessed society, how helpful is it to talk about 'maximising share ...

Think BR: How can brands harness the power of NFC?

/sponsorship and retail. Outdoor advertising will become more directly interactive with NFC replacing QR codes ... and sponsorship space - extending their experience into the digital and social space. In the retail environment ... and loyalty that extends the retail experience onto mobile and digital. We're all waiting for consumer ...

MEC Manchester wins furniture account

Furniture retailer Jysk has appointed MEC Manchester, the WPP media agency, to its media planning

Wonderbra to sell direct for first time with online store

users to locate products on their local high-street or through online retailers. Follow Matthew ...

Think BR: Using independent brand advocates

UK retail blogger Steve Dresser . And this priceless authentic brand advocacy has resulted in a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.